Get The Look: L'Oreal Men's Image Award
Lee Stinton (stylist) and Gerard McLoughlin (colourist) from Preen scooped the L’Oréal Men’s Image Award - here they talk us through their winning style;
“We took inspiration for the cut from the style codes of the London Rudeboys, keeping it quite street with a classic high zero fade and block fringe, softened slightly to modernise it. With the clothing, we were hugely influenced by the directional designs of Martin Margiela at Maison Margiela and wanted to achieve that ready-to-wear tailored look with a minimalistic feel, that would complement the dark trending colour scheme of the hair.”
Get The Look
“The hair was pre-lightened and toned with a full tube of DIA Light 9.11 and two pea-sized dots of 3 in DIA Light. We wanted to keep control of the tone, so we bleached it up initially before painting in the colour at the root and combing through the ends to achieve that dusty shimmer effect. Using the L’Oréal Professionnel Wild Stylers Beach Waves to give that tousled effect, we then blow-dried the hair forward, adding L’Oréal Professionnel Tecni.Art clay for soft texture and Mythic Oil spray to illuminate the colour and give the hair that all-important gloss finish.