Meet the new and improved Dyson Supersonic hair dryer professional edition
They’ve built machines to simulate how hair dries naturally, created in-house laboratories to study elasticity and spent hundreds of hours watching women and men blow dry their hair. It’s safe to say that Dyson engineers understood their market before launching the original Dyson SupersonicTM hairdryer professional edition. Two years on, and with improvements in technology and on-going salon engagement, the team at Dyson felt they could improve on the original.
So what’s changed?
In June, the Dyson SupersonicTM professional edition hair dryer launched and this new machine has been designed to solve some of the key problems encountered by stylists. Tom Crawford, Dyson Global Research and Development Director, Personal Care: “To design a hair dryer for professionals, our engineers first had to understand the working environments and habits of hair stylists globally. Over two years, the team optimised and re-engineered the Dyson Supersonic hair dryer.”
And the experts agree. Celebrity hair stylist Larry King says, “Dyson engineers have made subtle improvements to what is already an incredible machine, making it the perfect tool for a professional stylist.”
The mini motor that rocked the hair world the first time around is back, and better than ever. The Dyson V9 digital motor is the company’s smallest and fastest digital motor yet, in fact, it’s six times faster on average than other dryer motors. Plus, it’s acoustically tuned, making it oh-so-quiet. Couple this with Dyson’s Air MultiplierTM technology, which ramps up the amount of air drawn into the motor yet still delivers a focused jet of air, angled at 20° for controlled, precise drying and styling, you get the job done quickly and quietly, making it a win-win for everyone.
Ensuring that the V9 motor could work at maximum capacity in a salon environment where air pollutants like dust, product, towel fibres and hair are rife, was the next hurdle faced by Dyson engineers. They solved this by creating a filter with two layers: The outer layer is removeable and is quick and easy to wash and reattach – it’s magnetic – while the inner layer simply needs a gentle rub with the brush provided. An indicator light tells you when your filter is ready for a dust down.
But turning over more clients isn’t a win if their hair health is being damaged in the process. The Dyson SupersonicTM hair dryer professional edition has intelligent heat control, ensuring hair isn’t exposed to extreme heat. A glass bead thermistor measures the temperature 20 times a second and transmits this information to the microprocessor, which intelligently controls the temperature of the air flow.
Working with Dyson’s Supersonic Ambassadors and Key Styling Partners across the globe, the team realised that improving the dryers accessories and add-ons was paramount: the styling concentrator, diffuser and soothing nozzle have all benefitted from stronger magnetic attachments as well as new technology that prevents the edges from becoming too hot to touch. The styling concentrator has also been redesigned with a wider, thinner nozzle to enhance precision styling.
The cable length has been increased to a generous 3.3 metres reducing the amount of fancy footwork needed, while the magnetic stand means that attachments clip on when not in use.
The Dyson SupersonicTM hair dryer professional edition is available now at a special salon price of €349.99. Hair professionals can find out more by heading to www.dyson.ie/professionalhaircare.