Insta Style with Colette Skelton
Colette Skelton is a freelance hair designer and educator for Sassoon Academy and has worked backstage at London Fashion Week and on the Salon International stage.
I was an educator at Sassoon Academy in London as a cutting instructor. I moved back to Belfast where I see clients and educate for Wella prestige brands, System Professional and Nioxin.
Social media platforms are better than a website because people generally don’t stumble upon a website. Instagram is a visual medium, like hair. My images can pop up in the search pages through all the friends of my friends, so the exposure is endless. I can hashtag a post and it will be visible on the corresponding hashtag page. Prospective clients want to see what I am doing and who I am working with. I have definitely got business from it as I am walking my talk.
I follow Guido, Paul Hanlon, Eugene Souleiman, Mazella & Palmer and lots of other editorial stylists. I am endlessly planning shoots or haircuts and it lets me see I am in the flow or stream of what is cool and current.