Insta-Style with Declan Shiels

A regular at New York, London, Paris and Milan Fashion Weeks, working as first assistant to Sam McKnight for three years, Declan Sheils' clients include Chanel, Burberry, Maison Michel, and his photographic work has been featured in Nylon, Vogue, i-D, Porter and Schön! He tells us why social media matters.

Fringe Magazine - Declan Sheils
Social media has become increasingly important in fashion and beauty. Followers not only want to see imagery that we create but also want to have access to behind the scenes and go backstage at shows and events. I use Facebook, Twitter, Tumblr and mostly Instagram. A lot of collaborations have come about through stylists, photographers and make-up artists contacting me on Instagram. On Instagram, I follow Business of Fashion, Offblack magazine, i-D, show studio, Diet Prada. I follow a lot of art and architecture accounts too. ✂