Schwarzkopf launches NEW IGNORA VIBRANCE
It’s time to REimagine Demi-Permanent Hair Colour as Schwarzkopf Professional launches.. NEW IGORA VIBRANCE; a state-of-the-art moisturising demi-permanent hair colour!
Colour is at the heart of Schwarzkopf Professional and for well over 50 years, leading colour brand IGORA has been setting new standards in the market. Now it’s time for the next step in innovation as Schwarzkopf Professional’s demi-permanent hair colour, IGORA VIBRANCE now gets a cutting-edge upgrade!
The demand for hairdressers to recreate the looks their clients see on social media is showing no signs of slowing down – if anything, it is getting more creative and fast-moving! Customers want to be able change their hair colour, without the commitment of permanent colouration; or having to wait, all whilst protecting their gorgeous hair.
Schwarzkopf Professional continuously strives to meet this need by delivering high-performing, versatile product ranges, and now thanks to innovative new technologies and consistencies IGORA VIBRANCE can do even MORE!
REimagine IGORA VIBRANCE
The advanced, moisturising demi-permanent hair colour – with a liquid formula that can turn into a gel or a cream – means that clients can expect more and hairdressers can deliver more...
• MORE Performance – up to 100% more INSTAShine* plus increased hair protection, thanks to the new Moisture Protecting Complex.
• MORE Convenience – the new liquid formula with a 1-to-1 mixing ratio allows for easier formulation, faster mixing and more efficient application.
• MORE Versatility – the liquid demi-permanent colour allows you to choose either a gel or a cream consistency; experience quick application with a gel or the more precise application of a cream.
• MORE Choice – a full range of demi-permanent colour services are now available (Dual System Application, Tone-on-Tone, Pastel Toning, Fashion Toning, Neutralisation/Colour Correction, Colour Refreshing, Clear
Glossing), with 68 shades that match harmoniously with IGORA ROYAL shades.
*vs. untreated hair
IGORA VIBRANCE Technology
The Moisture Protecting Complex with AQUAXYLTM Technology, means that IGORA VIBRANCE is extra gentle to the hair during the demi-permanent colouration process. The innovative technology controls the hair’s inner moisture level to stabilise the internal structure of each hair fibre – this protects against hair breakage and creates a clean canvas for an even colour result! The alcohol-free formula is enriched with Vitamins B3 and B5, helping to shield the hair’s surface For a beautiful, vibrant shine.
IGORA VIBRANCE Colour Heroes and Services
The assortment now contains 68 IGORA VIBRANCE colour shades, including IGORA VIBRANCE Clear 0-00; a non-pigmented formulation that can be used for a stand-alone gloss upgrade, after every colour service, or to dilute IGORA VIBRANCE shades to reduce depth, intensity and to create pastel tones.
The state-of-the-art Activator System allows hairdressers to choose between a gel or cream consistency:
The IGORA VIBRANCE Activator Gel contains a gelifying agent, which creates a unique gel consistency – ideal for bottle applications and quick services at the back wash. The IGORA VIBRANCE Activator Lotion contains a special thickening agent, which transforms the liquid colour into a cream consistency – perfect for faster application and ease of use. Thanks to the unique consistencies available with IGORA VIBRANCE, hairdressers can adapt the product based on their clients’ needs and the techniques they need to use to achieve them. For clients who want to try a fresh new look without the permanent commitment, IGORA VIBRANCE offers MORE salon business opportunities through bespoke, tailor-made services:
BREAK THE BRASS – neutralising tone-on-tone colour for blonde perfection
PAINT ME PASTEL – multifaceted pastel toning creates a playful result
RUNWAY REBEL – beautiful bold fashion toning for a head-turning look
GLOSS BOSS – glossed-up balayage with outstanding shine
TEMPTING TONES – placements of vibrant colour for an eye-catching twist
ONE TWO GORGEOUS – a complete colour refresh with irresistible shine
“NEW IGORA VIBRANCE is the most beautiful demi-permanent hair colour. The brand-new consistencies are super easy to mix and apply, while the colour results are absolutely gorgeous.” Lesley Jennison | World-Renowned Educator and Colourist for Schwarzkopf Professional
Are your clients ready for MORE? REimagine demi-permanent hair colour and follow the vibrant colour movement via @schwarzkopfprouk and the #MOREVIBRANCE hashtag.
