Insta Style: Samanta Irwin

SAMANTA IRWIN of Pure Hair in Belfast talks killer content and audience engagement.

We use our Instagram as a portfolio of our day to day work. A lot of our followers are 18-29 and we get a lot of inquiries via Instagram regarding the major transformations we post. My social media skills are all self-taught: YouTube videos on how to take pictures and how to use hashtags. I use the hashtags I know customers use when looking for hair inspiration or a change: #pinkhaircolour, #curlyhaircut, but I will always tag the location or city, it means you can always show up in someone’s feed.

Hairdressers we love include @jbmazella for inspirational haircutting, @hob_academy, @akin_konizi all amazing haircutting. For colour or editorial, we follow @notanothersalon, @robertjeaton, @angeloseminara_hair, @eugenesouleiman @johannacreebrown and @peteburkill.

@notanothersalon and the American brand @thedrybar have the right content and engagement with their audience which, from the outside, seems to really drive their businesses. This is something we all strive for with social media but you have to have the right content and quality of work because if it’s not good enough then you shouldn’t post it. ✂ @purebelfast