National Beauty Distribution is to represent AVEDA in Ireland.

National Beauty Distribution has announced that it will be representing Aveda haircare and beauty in Ireland. “We are delighted to welcome Aveda into our portfolio of stellar brands alongside Kevin.Murphy, Paul Mitchell, Sachajuan, Eleven Australia, Hot Tools, Luna by Lisa Jordan, Bare by Vogue and a host of others,” says Will McCreevey, Co-founder of National Beauty Distribution. “As a pioneer of holistic beauty and a champion of the environment Aveda perfectly complements our brand offering, and aligns with our own ethical and environmental beliefs and policies. We look forward to sharing Aveda’s exceptional haircare with Ireland’s premium salons.”

Vice President of Aveda UK and Ireland Luke Evans comments, “It is with great excitement that Aveda is launching a distribution partnership with National Beauty Distribution in Ireland. As true experts in their field with a tremendous passion for haircare and beauty, they are the perfect partner to offer Aveda a fantastic growth opportunity within the market, bringing our high-performance and naturally derived haircare products to even more consumers across Ireland.”

About Aveda

Aveda was founded in 1978 by Horst Rechelbacher who had a vision to bring beauty professionals the botanical products that would be good for them, their guests, and the Earth and its communities. Aveda’s mission is to care for the world, from the products they make to the ways in which they give back to society. Environmental sustainability guides every decision the organisation makes and it is the first beauty company to use 100% post-consumer recycled PET. Now more than 85 per cent of its skincare and hair styling PET bottles and jars contain 100 per cent post-consumer recycled materials.

Waste reduction is paramount: in 2016, the company’s USA facilities recycled or reused 76 per cent of its waste.

Aveda continually strives to increase the use of naturally derived ingredients, believing that supporting organic agriculture is the first step towards truly sustainable agriculture: 95 per cent of essential oils used are certified organic. 

Aveda’s commitment to deliver high performance, botanically-based products that are kinder to the planet goes much deeper than the use of naturally derived ingredients. The company has developed close working partnerships with certain communities and suppliers, such as indigenous people and local communities, and seeks to use them as the primary source for specific ingredients. ✂ nationalbeauty.ie