Shop Talk: Dylan Bradshaw

A multi-award winning stylist, DYLAN BRADSHAW has over 50 awards to his credit, including the International L’Oreal Professional Style & Colour Trophy Award

Working from his 10,000 square foot salon and academy in Dublin he is regularly requested for fashion shows and industry advertisements, and his work has graced the pages of Vogue, Harpers Bazaar, Marie Claire and Rolling Stones magazine. A Dyson Brand Ambassador since 2016, he tells us why he always has the Dyson Supersonic hair dryer on hand.

“‘I’m in a lucky place in my career that when a new product comes to market, people ask to work with us and I’ve been approached many times over the years. Dyson got in touch over three years ago and asked me to test the Dyson Supersonic hair dryer. I’ve been to other dryer factories and there isn’t a lot of engineering or innovation happening, they are regurgitating the same design the last 30 or 40 years. I began working with the Dyson Supersonic and fell in love with it. It was so different, they just completely turned the dryer on its head. 

The more I learned about James Dyson and his ethos, what the company stands for, their professionalism and their product standards, the more I wanted to work with the brand. 

We often don’t give a lot of thought to the tools we use in hairdressing: someone handed them to us when we were training and we’ve used them since. The Dyson Supersonic hair dryer made me think differently.

I’m a real design fanatic, and for me, a product has to be practical as well as look beautiful. The filter system is a game changer, I clean mine every two to three days. I really like the new attachments: there’s a wide tooth comb that you can dry through, the re-engineered styling concentrator is great for smoothing, and the gentle air dryer attachment is really interesting: it’s a ring that uses the Coanda effect to create a swirl and gives root lift and body.

Nobody talks about extreme heat damage in our industry and if my clients have spent money having their hair coloured with me, I want colour to last and hair to look healthy and shiny, not singed or dried out. Dyson Supersonic hair dryer is driven from a condition point of view and I can do a great blow-dry just as quickly with the temperature never going over 150 degrees. I can put the Dyson supersonic on full heat, knowing that it is still taking care of the hair.

I encourage the professionals to take three weeks with it and you’ll be converted for life.” dyson.ie