Wella Professionals Trendvision Awards
Excitement, energy and enthusiasm: The Wella Professionals International TrendVision Awards 2017 were ablaze with colour and creativity.
London was the perfect backdrop for the Wella Professionals InternationalTrendVision Awards 2017 which attracted 2,000 hairdressers from around the world, with 82 competitors from 44 countries. This year’s competition received 8,000 applicants across two categories: Colour Vision or Creative Vision. Each category included four awards – Platinum, Gold, Silver and Bronze – along with the People’s Choice award for the finalist receiving the most votes through digital and social channels, which this year had an impressive 77,000 votes.
The Colour Vision category was led by Wella Professionals Global Colour Ambassador, Andreas Kurkowitz, while Wella Professionals Global Creative Director for Care and Styling, Eugene Souleiman led the experts judging the Creative Vision category.
New Zealand took the double, scooping the platinum award in both categories: Mana Dave of Blaze won Colour Vision and the Creative Vision gong went to Kylie Hayes of Moha Hairdressing. Lead judge Andreas Kurkowitz praised Mana Dave saying, “Mana showcased an incredible understanding of technique and knowledge. He created a look that was both unique and beautiful.” “The work that goes into creating these looks takes dedication, craftsmanship and vision,” revealed Eugene Souleiman. “It was hard to judge but Kylie won because her look was unique, her vision shone through and she really showcased what you can achieve when you work hard and master your craft.”
What’s next for TrendVision?
The TrendVision format has evolved to improve its reach and impact, with digital engagement reaching 31 million last year. Sylvie Moreau, President, Wella and Coty Professionals Beauty hinted that next year’s competition would be bigger and better than ever. Watch this space!
Wella Lifetime Achievement Award
The Lifetime Achievement Award was presented to Annie Humphreys. With her creative, ground- breaking and trendsetting work, she took hair colour onto center stage. She pioneered the use of foil and painted freehand to highlight. In every class and on every stage, she taught her techniques, shared her formulas and demonstrated her methods.